Water Bottle Blog #1

The development of water bottle design

When it comes to the plastic water bottle market, competition is fierce. Although all brands are selling the same product, the packaging of that product makes all the difference in its popularity and success. The overall design palette of plastic water bottles is relatively the same across brands. It typically consists of clear plastic and a label with the color scheme of blue, white and the occasional green. All of these design choices are used to evoke feelings of purity and cleanliness, because each company wants the consumer to think that their water is the highest quality.

In the 21^st century a surge of small variations have been made to the standard water bottle design, in order to create a more distinguishable, eye catching disposable container to quench your thirst. There is also a newfound consciousness, among these distributors on the impact the plastic material has on our environment, and how by adopting a bottle that uses less plastic they can advertise an eco-friendly design.  Throughout the years these subtle changes in the design of everyday objects such as this one, has been essential to the growth and development of the plastic water bottle. Now your choice in water means much more than impulsive buy to satisfy your thirst, it can display your support in saving the environment, your economic standpoint, or even a desire for uniqueness.

                                                 

The Wildcat Water bottle I have chosen is a perfect example of choices in design that reflects the current trends in water bottle demand.  It uses the standard color palette of blue and white, but chooses a larger bottle made of BPA free and Eco-friendly recyclable plastic, Polyethylene terephthalate, to ensure uncompromising taste. These are all desirable qualities amongst the water bottle connoisseurs, and that is why these facts are all incorporated into the label, the plastic, and even the cap. This bottle is designed to use all available space as a means of persuasion, further proving that when it comes to consumer products packaging is everything.

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