Trajan Regular
St. Matthews Mall, Louisville, KY,
10/30/15
This is an iconic logo that has changed and evolved throughout
the development of this brand. This font is meant to symbolize sexiness and
seductiveness. Here at the storefront in a mall the designers uses not only the
font but also the color to evoke brand identification, and intrigue. These are
signature Victoria’s Secret colors. Also amongst the array of stores, people,
and advertisements this store stands out with the elegant design of the logo.
Billboard, Louisville, KY, 10/30/15
This is a font so well known that the designers now don’t even
have to spell out what brand it is, but occasionally, when advertising a new
product letters will accompany the signature apple emblem. This font represents
everything that apple is about- sleek, elegant, modern, unique, and now
universal. The choice to continue to stick with the font that has become
unanimously associated with the apple brand allows for extreme effectiveness
with billboards and advertisements. The simplicity of the billboard and the
limited use of the font immediately trigger that association from onlookers.
This billboard draws your attention and is perfectly designed to stand out and
facilitate desire for the apple products.
Gothic
725 Black
Broadway, Lexington, KY, 10/31/15
This Urban Outfitters storefront was recently added to Victorian
Square in downtown Lexington, KY. The designer did a great job of combining the
brands aesthetic with the historical feel of this shopping square. The font
used here is a variation of the font the brand uses for all of their logos and
advertisements, which immediately improves recognition for onlookers. I think
this location and the design aesthetic on the exterior represents the ideals of
this brand- cool, eccentric, appreciation of the arts, and respect for vintage.
Spencerian Script
Billboard, Louisville, KY, 10/30/15
This billboard is for another iconic brand whose logo and font
is specific to the Coca-Cola Company. Here we see both the classic coke font
and a new modern font for the message. I think the designer’s choice to
contrast the classic with the modern is an attempt to draw both old supporters
and the new. The simplicity and contrast in color makes the billboard stands
out against the sky backdrop. The viewer is reminded that the brand remains
relevant across generations.
Engravers Gothic
Target,
Lexington, KY, 10/31/15
This is packaging for a
purse currently being sold at Target. Marc Jacobs is a designer brand that has
always used the font seen here. By featuring that part of the packaging through
enlargement and boldness, buyers know that this is a designer product. Since
this is not in a Marc Jacobs store it is important to emphasize what brand this
is, and that it’s available at a discounted rate. I myself was attracted to
this purse just because of that label, and the recognition of a designer brand
that I like. The designer did a great job of creating elegant packaging that
matches the expensive products sold in the actual Marc Jacobs Stores.
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