Sunday, November 15, 2015

BP: Designer Profile 5-6


Adriane Grumbein

This young designer is currently a Professor at the Integrated Strategic Communication with a strong focus on advertising. In high school she had a lot of experience with website design where she was able to determine that the artistic route was not for her, and that the technicality behind advertising was her main focus. Adriane believes art and design are vastly different. For her design is just a problem to be solved. It is an all-encompassing aspect of our society that coincides with the growth of big data. She also asserts that even though she is unattached to the art world she still believes the principles of standard art are necessary for successful advertising, such as color theory and design principles.

Adriane believes that as the world continues to become more visual, designers will be able to act as a filter for condensed information that is easily accessible. She also states that current ad agencies are joining forces with coding experts and technological gurus. Overall, Adriane’s biggest philosophy is self- branding. Without the creation of an iconic association with your name, a designer cannot succeed.

Joe Ray- Barreau

Joe is currently an architect and light-designing expert. Starting out at a young age with building tree houses, Joe knew that he was destined to be an architect. As a young man, the Cuban decided to attend UK and attain a master’s degree in community development. Later he began working as a draftsman and teaching in the design program at UK. Ultimately he discovered that the fundamental of lighting was his true calling.


This architect transformed into a lighting specialist who believes that LED lights will soon take over the world. This form of lighting is more efficient, less expensive, and has the ability to take many shapes and colors. Joe believes this is the future of the world that will permanently change how we view electricity. Finally lighting can stop being stagnant and can become a responsive entity of our daily interaction.

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