Adriane Grumbein
This young designer is currently a Professor at the
Integrated Strategic Communication with a strong focus on advertising. In high
school she had a lot of experience with website design where she was able to
determine that the artistic route was not for her, and that the technicality
behind advertising was her main focus. Adriane believes art and design are
vastly different. For her design is just a problem to be solved. It is an
all-encompassing aspect of our society that coincides with the growth of big
data. She also asserts that even though she is unattached to the art world she
still believes the principles of standard art are necessary for successful
advertising, such as color theory and design principles.
Adriane believes that as the world continues to become more
visual, designers will be able to act as a filter for condensed information
that is easily accessible. She also states that current ad agencies are joining
forces with coding experts and technological gurus. Overall, Adriane’s biggest
philosophy is self- branding. Without the creation of an iconic association
with your name, a designer cannot succeed.
Joe Ray- Barreau
Joe is currently an architect and light-designing expert.
Starting out at a young age with building tree houses, Joe knew that he was
destined to be an architect. As a young man, the Cuban decided to attend UK and
attain a master’s degree in community development. Later he began working as a draftsman
and teaching in the design program at UK. Ultimately he discovered that the fundamental
of lighting was his true calling.
This architect transformed into a lighting specialist who
believes that LED lights will soon take over the world. This form of lighting
is more efficient, less expensive, and has the ability to take many shapes and
colors. Joe believes this is the future of the world that will permanently
change how we view electricity. Finally lighting can stop being stagnant and can
become a responsive entity of our daily interaction.
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