Sunday, October 18, 2015

BP: Target Observation


Picture taken by Alex Hamilton at Target Store- Nicholasville Road, Lexington, Ky/ 10-16-15



This first image is one a pillow with an outline of an owl, in gold screened to the fabric. This image is an example of how media and what is deemed fashionable eventually bleeds over into mainstream production, and becomes available for the masses. An owl has been deemed an animal that is unique and has been embraced by hipsters due to its elusive, outcast nature. The minimalistic approach with an iridescent undertone coincides with trends in design today. This pillow is advertised to consumers that want to be able to conjure a minimalistic sense of style in their home.

Picture taken by Alex Hamilton at Target Store- Nicholasville Road, Lexington, Ky/ 10-16-15



The next image also falls into the category of home décor. Here we have an everyday object necessary for any household- a soap dispenser, although this is not just as soap dispenser. The consumer that would purchase this seeks to embellish even the smallest objects in their environment. The design of the glass arouses a sense of vintage, as though this piece has traveled through time and somehow ended up in a 2015 home. The cracked platinum pattern makes the dispenser seem antique yet modern at the same time. This aesthetic is popular in today’s culture mixing the old with the new.

Picture taken by Alex Hamilton at Target Store- Nicholasville Road, Lexington, Ky/ 10-16-15


This object is also a design element. This style could be categorized as art deco, due to the geometric nature of the mirrors and the use of a lustrous gold color scheme. The media and consumerism is constantly reviving past trends and recycle previous motifs. This was style was highly desirable during the 80s, and clearly its placement in target indicates that is has once again become a popular style for today’s home decoration. This being a highly stylized version of a mirror it is not a necessity for a standard home. This is for interior décor that seeks to mover beyond function and to a place of ornate flourishes.
Picture taken by Alex Hamilton at Target Store- Nicholasville Road, Lexington, Ky/ 10-16-15


This is an image of several chairs currently displayed on the shelves at target. This is a perfect example of how past styles made popular by the media become reintegrated into popular trends of the 21st century. Each one of these designs is borrowed from a past era, but revamped to today’s standards by using fabrics that create a façade of value. The styles of the 50s and 60s were inspiration in the making of these chairs. However, because most of the consumers were not alive during these previous decades these designs seem novel.
Picture taken by Alex Hamilton at Target Store- Nicholasville Road, Lexington, Ky/ 10-16-15



The last image is a piece of mass produced decorative artwork that once again embraces the minimalistic trend advertised by many of the interior decorations magazines this year. A simple outline in a medium that is meant to resemble an ink drawing is an easy way to add the final trimmings to your home. Today artwork is less about whether its valuable or not and more about the overall attitude it evokes in your home. For the consumer that is less high-art conscious this image would be of interest; nevertheless a beautiful piece.

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