Sunday, October 25, 2015

BP: Informance Reflection

I truly enjoyed the process behind the creation of my movie. I knew I wanted to expand from my artifact to the whole Harley World, in order to clarify how my bike was related to the design process. Overall, I was pretty happy with the outcome. One of the biggest difficulties I faced was what to feature and what to forget about. I had so much historical information in my storyboard that did not make it to the final cut. This was because I wanted the movie to have a more central focus. So I refrained from divulging into the history of the brand, and instead I focused on the design processes for one particular bike.

This choice allowed me to really explore the intricate details of the bike, the design process for this new genre of Harleys, and the advertising that was most relevant to my artifact. This allowed me to put this small portion of the Harley culture under the microscope. The cultural impact the brand has made is huge, and during the construction of my film I was able to condense a lot of information into a 4-minute movie that truly captures the essence of the Harley culture. The design element is also so crucial for the brand- it is how they continue to be relevant and create bikes that are timeless.


In regards to my personal growth from the project, I learned that you don’t have to cover everything to make an impact. Sometimes less is more, and by using a tight knit story the viewing experience is much more comprehensible and enjoyable. The movie making process also improved my familiarity with iMovie, and how to efficiently edit a film together. It was really fun to experiment with the various special effects the program offers, and how to successfully use them to make the film appear seamlessly strung together.

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