Madeline Morabito
This informance movie was on the fossil watch. I chose this
still because I thought it was one of the more creative/ abstact photos that
she used throughout the film. Madeline clearly explained the fossil watch as a
product of consumerism and how it relates to the media through photos of the
watch in pop culture and production. She also personally related to the watch
through her own work experience and how much value it had in her everyday life.
She did not completely divulge how the media has impacted the transformation of
the design over the years, or how the brand has continued to renew itself to
remain relevant. By showing the different sizes she touched on the design
within the culture of consumerism. Her biggest emphasis was made on how this
watch, and watches in general, enhance the quality of human experience, through
statements like successful people care about time and therefore care about
watches.
Although many of the points on the rubric were addressed the
film did lack a level of creativity that truly engaged the viewer. Yes it was
factual, but the lack of aesthetic value and limited inflection in the speakers
voice made it hard to distinguish one piece of information from the next. The beginning
was the most creative because it didn’t use images that were such a direct
translation, and it forced the viewer to think outside of the box of a standard
fossil watch.
Michaela Lisle
This informance film focused on the Sydney Opera House a
well know architectural landmark for its unique shape. This movie was much more
engaging and entertaining than the last. The transitions were smooth, and the
variety of stills and video created a piece that was interesting and eye
catching. I chose this still of the opera house lit up because it was the most
memorable moment from the video. Also it addressed the cultural and social
value that this structure has in Sydney. Michaela references ads in order to
address the influence on media and how the opera house is a product of culture.
The clips of pop concerts that were held near the opera house depict how the
design competes in the consumer culture- by not being afraid to become
modernized. The entire film illustrates how this structure enhances the human
experience. Whether through a light show, a classical concert, or Katy Perry as
the main event; the Sydney Opera house is a critical piece of the cultural
values of this city.
Also I feel as though this piece pushed the boundaries more
creatively than the last. The variation between the vivid film/images and the
black and white slides with textual information created a beautiful contrast.
Overall both pieces approached the project in different
ways, and both were successful in different ways. My final take from this
comparison is that visuals are equally as important as facts. Keeping the
audiences attention is the number one goal because without that the fine
details will be lost.
